Marketing Qi

The Dip

I just got a sneak peek at what's inside Seth Godin's new book, The Dip...all about how to become the best in the world at what you do.

What's the dip you say?

The dip is that long, long slog between beginning something and mastering it.

According to Seth, most of us (yes, even those of us who are those driven entrepreneurial types!) don't really want to be the best in the world.

How can that be? Of course you want to be the best, don't you?

Well, Seth says that wanting to be the best and actually being wiling to go through the dip to get there are two different things entirely. Most of us not only settle for mediocrity, we actually defend it as the best choice!

But you are doing yourself a huge disservice if you are aiming for mediocrity. In spite of the popularity of profiting from the *long tail*... the rewards at the top are huge and far outweigh settling for crumbs.

So how do you get through the The Dip and up to the top?

It's simple...quit doing all the stuff that you can't be the best at and invest all of your resources in getting through The Dip ?

And one of those resources would be Seth Godin's book, The Dip (Seth's book is being released on May 10th, but you can pre-order here  now!)

Simply Successful Secrets

I was tagged by Hueina Su at Intensive Care for the Nurturer's Soul to participate in an experiment started by Aaron Potts called Simply Successful Secrets (get details here).

Aaron's rule is to write about the top 5 to 10 things we do almost everyday to be successful. These can be things we do every day or at least 4 to 5 times per week. I need to link back to Aaron's original post and also link back to the person who tagged me. In this way, we can share our secrets of success with our readers as well as with the readers of all the other bloggers who participated. In addition, we are supposed to *tag* as many bloggers as we like to participate in this experiment.

Here are  my Simply Successful Secrets (in no particular order):

1. Go beyond my comfort zone...I do this regularly. Right now, I'm involved in launching a very big project, a wellness teleseminar series called EveryDay Qi and I've had to really step out there in a big way to go after the people I wanted as speakers...but you know what? It paid off!

2. Begin and end my day with a sense of appreciation and gratitude for all that I have in my life. This is basic.

3. Notice and appreciate the natural world. There is abundant evidence that being in Nature is good for you...physically, mentally and spiritually. Just five minutes of sunshine in the morning can set up a good mood for you for the rest of the day. Think how that could impact your work!

4. Begin my day using Mark Joyner's awesome system to productivity, Simpleology Mark's system has made a huge difference in my productivity. And best of all, it's free to sign up!

OK, that's it for now...I'd like to tag:

Maryam Webster
Suzanne Falter-Barns
Andy Wibbels
The Blogsquad  (Denise Wakeman and Patsi Krakoff)
Kim George
Seth Godin

Ok...gotta go!

Teleseminar Magic: The Final Curtain

Let's finsh up this teleseminar magic act so you can get on with your show.

Give great information and end with a call to action. People sign up for your teleseminars for a reason. Make sure you deliver what you promise. If you are promoting a product or service at the end of the call, be sure to tell you audience exactly what to do after the call is over in order for them to take advantage of your offer. If you are directing them to a website, be sure to say and then spell out the name of the URL. Follow up your calls with an email message directing those who could not attend to a replay of the call.

Great teleseminars are not black magic and it doesn't take a wizard to have your customers clamoring for a repeat performance. By including the five ways outlined above, you can be sure to cast a powerful spell with your teleseminars every single time.

Check out TeleSeminar JumpStart, our complete five hour downloadable course that will help you get started, quickly and easily, in hosting your own profitable and powerful teleseminars. Just go to:
www.TeleseminarJumpStart.com

Teleseminar Magic: Part Two

Let's continue with our series on Teleseminar Magic.

Greet people as they come on the line. Welcome them to the call. Invite them to state their first names, where they are calling from and to share their website if they have one. People love to be recognized. One of the main reasons for having teleseminars is to build a trusting relationship with your callers, so take the opportunity at the beginning of each call to personally interact with your callers.

Handle any problems with your teleconference bridge line immediately. If the call is large, be sure you have a line that gives you the ability to mute out your audience. Sure, you give up interactivity, but if there is annoying talking in the background, dishes clanking and the like and you ignore it, your audience will rapidly become annoyed and many may leave the call entirely. Respect your audience by providing them with a comfortable listening atmosphere.

Send out a reminder before your calls. An email a few hours prior to your call start will be appreciated and increase your attendance as well. Be sure to include the bridge number again, even if you have already sent it out, as many people will likely have misplaced it.

In Part Three, we will finsh our spell casting directions and bring down the curtain on your teleseminar show.

Check out TeleSeminar JumpStart, our complete five hour downloadable course that will help you get started, quickly and easily, in hosting your own profitable and powerful teleseminars. Just go to:

www.TeleseminarJumpStart.com

Teleseminar Magic: 5 Powerful Ways to Hold Your Audience Spellbound

Great teleseminars can be really magical...loads of people on the line, a definite feeling of a sense of energy that carries the call effortlessly along to the end. The audience leaves satisfied and if you are promoting your product or service, a sizable number of callers actually purchase your product after the call is over.

So exactly how do you weave this magic into your teleseminars? It's simple really. Just remember to include these five magical elements in each and every teleseminar you host:

Make sure you do everything in your power to have good attendance on your calls. There is nothing that will cast the evil eye on your calls like poor attendance. Callers will know from the outset that there are few other people calling in and the energy of the call will be low at best. Getting good attendance on your calls, even if you jam the lines and not everyone can get in, is the best way to get great energy going from the outset. Loads of people demanding to get on the line will increase your social proof and put your calls in high demand.

In my next post, I'll list some more magic you can weave into your teleseminars.

Check out TeleSeminar JumpStart, our complete five hour downloadable course that will help you get started, quickly and easily, in hosting your own profitable and powerful teleseminars. Just go to:

www.TeleseminarJumpStart.com 

Teleseminars That Sell: 3 Keys to Success

Teleseminars are used by nearly all of the highly visible internet marketing gurus today, both to increase sales and to develop a cordial and friendly relationship with their lists. Yet surprisingly, the average internet marketer overlooks this vitally important tool, preferring to stick with familiar but costly pay-per-click ads or time consuming article research and writing. In fact, most of the successful internet marketers out there will rarely advise you to add teleseminars to your marketing mix, perhaps because they want to keep this super-effective tactic to themselves!

The benefits of teleseminars include the ability to deliver valuable information to your clients and prospects for free or as a paid class, as well as the ability to record your teleseminars and provide them as bonuses in exchange for a newsletter sign-up or to actually package and sell them as a product.

Like many internet marketers, you may be confused about what it takes to start doing your own profitable teleseminars. In reality, there are only three simple things you must "get" in order to be successful with teleseminars. In part two of this post, I'll reveal those three things.

Teleseminars That Sell (Part Two) 3 Keys to Success

In reality, there are only three things you must *get* to be successful with teleseminars:

Get experience: as a participant. Attend as many teleseminars as you can, especially those that relate to your area of business. Pay attention to what works and what doesn't, as well as what you like and don't like about the teleseminar host's style, how they handle problems that arise on the calls and how they build (or don't build!) rapport with the audience.

Get educated: get started by taking a comprehensive course to get you up to speed, one that covers the basics such as bridge lines, handing common problems on your calls, how to record your calls, how to keep your audience engaged and so forth.

Get some experience: by getting a free bridge line, setting a date and time and then inviting your clients to attend. Provide them with great information then sell one of your products or services, related to your teleseminar topic, at the end of the call.

Once you start using teleseminars to make sales, you'll be hooked! And the more teleseminars you host, the more skilled you will become. Your sales will rise, along with your confidence. So don't wait. Add teleseminars to your marketing mix today.

Grow Your Business with Teleseminars: Part Two

In my last post, I wrote about the idea of using teleseminars to grow your business. Now, let's look at five specific ways that you can leverage the power of teleseminars:

1. Deliver quality free information to your customers by holding regular, customer only teleseminar events. Bring in a guest expert if you don't want to speak yourself. Bringing information like this to your customers will add exponential value to your services.

2. Hold paid teleseminar events and charge your customers for attending. Of course, you must deliver premium content for paid events.

3. Record your teleseminars (both free and paid) and use them to attract customers. Offer a recording of one of your free calls as an enticement to sign up for your email newsletter.

4. Package a series of your paid teleseminars and sell as a digitally downloadable product.

5. Finally, use teleseminars to actually sell your products and services live and in the moment. Invite your customers, tell them about your product as well as give them good information. Then sell your product at the end of the call, using a time-limited offer to compel action.

Teleseminars are a great way to leverage the power of technology to bring you into a much closer relationship with your customers and clients. When customers hear your voice, they feel they know you and that they can trust you. And when your customers know, like and trust you, they will come back to you to do business again and again. So forget the expensive marketing solutions and grow your business using teleseminars. Once you experience the power of teleseminars you will wonder how you ever did business without this great business tool.

For mose information on getting started, get TeleSeminar JumpStart, a complete five hour downloadable course that will help you, quickly and easily, to host your own profitable and powerful teleseminars. Learn more at http://www.TeleSeminarJumpStart.com

Grow Your Business with Teleseminars

There are hundreds of ways to grow your business, from hiring a marketing expert to running expensive ads in trade publications. If you are in the early years of your business, chances are you don’t have spare capital to invest in costly strategies.

But there is a low-cost solution that can give you a powerful return on investment …in more sales closed and in better relationships with your clients. When you choose teleseminars to grow your business, you are able to tap into something that even the costliest of consultants can’t deliver…a personal and even intimate connection with your customer

Exactly how can you use teleseminars to grow your business? In my next post, I'll talk about five simple ways to leverage the power of this technology.

The party's over...

the Valentine's Party, that is.

You know what I mean...the faded flowers, that half-eaten box of chocolates...

I hope you took some time out from your business to do something special for that Very
Important Person...

you.

Yes, you!

==>  MarketingQi/Sanctuary 

Without you, your business is incomplete and...

for many solo business owners, their absence would mean no business at all. So...

here's a question for you...

When was the last time you just sat back and relaxed...

even for a half hour?

All the latest research says that even a short relaxing break from your usual routine can increase...

not only your productivity and your energy, but can even boost your immune system as well!

==> MarketingQi/Sanctuary

Valentine's Day may be over...

but you can give yourself a relaxing getaway anytime you like...

==> MarketingQi/Sanctuary

and best of all, you don't have to leave your home or office to enjoy it!