JVs and Email Lists: Basic Definitions

After I sent out the *survey asking for questions about our upcoming course on using joint ventures to build your email list, there were a lot of readers who contacted me wanting some more information about the basics...they had questions like:

Just exactly what do you mean by an email list? and What is a joint venture?

These are fair questions and everyone who is starting out in internet marketing needs to be clear on what these terms mean, so I'll provide a couple of basic definitions:

Opt-in Email list: this is a list of names and emails of people who are interested in your products or services and who have chosen to give you their information. In other words, they have opted-in to your list and have given you permission to send them more information on your products or services. You will probably want to provide your list with useful content, in addition to telling them about your products. When you provide your list with value, you will develop a relationship with them. People are more likely to purchase from someone who they know, like and trust.

So, building your relationship with your email list by regularly providing them with value can help to create a good relationship. You should set up your list to comply with all the current laws regarding spam, including providing a link at the end of each email so that people can unsubscribe if they wish.

Joint Venture (or JV): in the internet marketing world, a JV is a partnership with another person (or persons) to create a win-win situation for all involved. There are all sorts of joint venture arrangements and most involve leveraging the joint venture partner's email list or contacts. Usually, no money is exchanged up front and profits from the venture are split according to the terms of the joint venture. JVs can be a great way for someone with no list to get exposure and build their own email list.

Many times, these JVs don't involve formal legal contracts, but are just discussed via email or over the phone. Once you build your initial list, getting more JVs becomes easier and eventually, others will seek you out and ask you to joint venture with them.

*Our super-short, two question survey will remain open for a few more days...you can still participate, and see a few more details on the course, if you hurry! Just go to: www.MarketingQi.com/questions