The Dip

I just got a sneak peek at what's inside Seth Godin's new book, The Dip...all about how to become the best in the world at what you do.

What's the dip you say?

The dip is that long, long slog between beginning something and mastering it.

According to Seth, most of us (yes, even those of us who are those driven entrepreneurial types!) don't really want to be the best in the world.

How can that be? Of course you want to be the best, don't you?

Well, Seth says that wanting to be the best and actually being wiling to go through the dip to get there are two different things entirely. Most of us not only settle for mediocrity, we actually defend it as the best choice!

But you are doing yourself a huge disservice if you are aiming for mediocrity. In spite of the popularity of profiting from the *long tail*... the rewards at the top are huge and far outweigh settling for crumbs.

So how do you get through the The Dip and up to the top?

It's simple...quit doing all the stuff that you can't be the best at and invest all of your resources in getting through The Dip ?

And one of those resources would be Seth Godin's book, The Dip (Seth's book is being released on May 10th, but you can pre-order here  now!)